Ghana sees bigger market for outsourcing
By Roberts Offor-Amankwah, Accra, Ghana

Outsourcing is bound to grow in Ghana as the Association of Ghana Industries (AGI) prepares to draw up an ICT programme to promote outsourcing in West Africa’s second biggest economy of 17 million people. With its political stability, steadily improving economy, low labour wages and a favourable global perception, Ghana, which enjoys a A+ transparency rating, appears to be a favourite destination for outsourcing opportunities from western economies desiring to spread their outsourced operations outside the now traditional Asian countries of India and China.

But the AGI is not only seeking to promote offshore outsourced jobs. It is working on identifying key areas where local SMEs (Small Medium Scale Enterprises) could benefit from the expertise of more established and larger compnaies in Ghana. “Industrial growth is key to our development and this can be achieved through partnership where larger companies will be seen supporting smaller ones by outsourcing from the SMEs,” said he said AGI president Prince Kofi Kludjeson at the sixth INDUTECH exhibition at the Ghana International Trade Fair. The fair attracted over 750,000 participants including exhibitors drawn from different sectors of the economy.

Economic transformation and improved managerial capabilities can come from ICT which ultimately results in higher profitability, said Kludjeson while stressing on the need for bigger companies to seek ways of exploring mutually beneficial business opportunities with SMEs. While many SMEs could produce raw materials required by large companies, not much had been done to promote the sub-contracting, complained Kludjeson. He assured that the AGI was working to resolve the problem and allow the different industries in West Africa take advantage of the sub-regions’ 250-million consumer market.


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