MTS Courts Market With New Logo

Reincarnated MTS First Wireless yesterday pulled the wraps off its new logo and payoff. This would signpost its new corporate identity as it fine-tunes plans for full commercial August 9, in Lagos.

Now, the payoff is “It’s your call.” The new corporate colours are black, red and white.

They underscore the fresh market theme of the telco as it begins a fresh run for its share of Nigeria’s burgeoning telecom industry of some 4.1 million subscribers.

MTS first made appearance in 1992 as an analogue mobile operator.

It had its service stopped soon after following boardroom disagreements with Nitel, its principal partner.

With the return of civilian government in 1999 and the opening of the telecom sector to more players, MTS returned to the turf with licences to provide a basket of services.

The operator has since mapped out its rollout scheme in stages beginning from Lagos where customers are already accessing its service.

“Today’s ceremony is a short, but historic one, as it marks a new page, in our relationship with our dear subscribers, the Nigerian people and our international publics and stakeholders, for whom we shall from today, begin to adorn a new corporate outlook,” said Chairman of MTS, Lt.
Gen. Mohammed Inua Wushishi (RTD).

Wushishi led other directors and ‘friends of the company’ to officially unwrap the new logo and payoff in the corporate headquarters of the reborn company.

“Black is a solid colour of all seasons … as the saying goes, black is beautiful,” said Wushishi. For a company that has returned to the stage 12 years after it was played out of the market, MTS choice of colours speaks of its history and a strong gaze at the future.

Red is fire to mean its preparedness to face up to the fiery
competition in the sector and white is for integrity to serve its customers in the best of tradition, Wushishi explained.

“The 1st encased in the middle of this circle, authenticates the testimony of our established place in the scheme of things in the Nigerian telecom industry,” the retired general told his audience in an emotional speech echoing the first coming of the telco.
 

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