Wherever there's a phone, there's Mweb

Mweb Nigeria has pulled off the wraps on its pre-paid scratch card-based Internet service to flag off a major campaign for the mass market.
 

The launch is a significant shift from Mweb’s market posture as an ISP for the rich. For only N600 for the lowest denomination of the cards, subscribers may click for five hours, that is 300 minutes at their own
pace. The 10 hours denomination goes for N1000, 20 hours for N1, 800 and 30 hours for N2, 400.
“This is the best in the market for customers who desires to have control over how they use the Internet,” Marketing Manager Lolade Elusade at the formal launch of the product in Lagos.
 

Now, its new campaign has taking Internet service to the streets of Lagos in much the same way that GSM operators turned telephony access to ‘hawk-able’ items on the streets of Nigeria’s major cities. Subscribers only need to buy the recharge card, get a telephone with data
capability, scratch the card, log on with a set of PIN numbers, follow the easy to follow instructions and get going online. “It is a simple process. The set-up is easy to implement by anyone anywhere there is a phone,” said could Mweb’s General Manager Jannie Van Rhyn (Full Interview: Log on to www.itedgenews.com November 26,2004).

Van Rhyn said the company was tapping into the limitless opportunities in Nigeria’s largely unexplored Internet market to drive access to the web via a pre-paid platform. With about 150 million people, Nigeria’s net-density is still extremely low with fewer than three million people
actively having access to the Internet. The cost of accessing the Internet has crashed by over 1000% in the last three years from about N15 a minute to as low as N100 for 60 minutes. But that has translated into
an expected massive Internet population, as statistics would show. Not even commercially vibrant Lagos with about 10% of the country’s total population can boast of a sizeable actively connected community in the
presence of large number of Internet cafes.
 

Mweb’s seems poised to change all that with its new prepaid Internet service called Mweb Internet card. There has been a significant increase in the number of landlines and fixed wireless phones in Lagos, Mweb plans to drive its service on these improved data-enabled telephones with
its cheap scratch-and-go Internet service. “From the Internet card, you can basically get connectivity to the Internet for about N80 an hour which is probably the cheapest that you can get not even in cybercafes,”
said Van Rhyn

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