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Column

Editor, Itedge, Segun Oruame.
VoIP and the end of GSM
service
The mobile phone technology overtook the plain old
telephone system (POTS) in a manner you could akin to a
technology coup not too long ago. Mobile technology
enthusiasts, specifically the army of GSM providers and
equipment vendors were convinced the overthrow of POTS by
GSM phones marked the beginning of a new era that would
last as long as the reign of the POTS.
| “Regulators are becoming more
reasonably proactive having been taught a lesson,
ironically by GSM, that it was foolish to position
regulation against technology.” |
They were right on only one score.
The emergence of mobile telephony with the dominance of
the GSM technology marked the beginning of a new era. But
they were painfully too wrong on the assumption that GSM
would reign for as long as the decades in which the POTS
held sway all over the world.
About two billions GSM phone subscribers now exist in the
world and they were signed on in less than half a decade.
The growth of GSM has been both phenomenal and shocking
for equipment vendors and investors alike. That perhaps
explain the ‘absolute belief’ that the new king of the
turf would last and last.
Traditional telephony had taking almost forever to grow
particularly in under-developed economies where landlines
are still terribly few. But for mobile technology,
telecommunication would still have remained where it was
in several backward countries five years ago. And that is
where about 200,000 people would have to struggle to use a
phone line.
Many things worked against the POTS. The huge capital
required for building public switch telephone networks (PSTNs)
was simply scaring for depressed Third World economies,
most of which were in debts. The time frame required to
rollout the networks was long (and is still long).
Expectedly, time frame for return on investment (RoI) was
pretty long and is still the case. Besides, with most
developed countries operating economies that fostered
monopolies with the attendant inefficiency of such
corporations it took time for the telephone lines to grow.
In several countries, the lines did not grow. They were
shrinking in numbers and efficiency. Nigeria offered a
classic case. Out of the 700,000 landlines that were
available, less than 450, 000 were connected and fewer of
this number ever worked. In 60 years or so, the landlines
did not grow. They shrank. The only thing that grew was
the degree of inefficiency.
When GSM came and recorded so fast an uptake, it was
certain that the influence of landline telephony would
shrink and that the mobile would become the new king. It
took just months for this to happen in Nigeria and
elsewhere. And early this year, the GSM Association was
celebrating the lordship of GSM telephony and the end of
landline kingship.
The Association’s enthusiasm is not entirely misplaced. It
is its optimism that needs re-examined. Just as the mobile
was a disruptive technology to the landline, the Internet
is already a disruptive technology to the GSM mobile phone
and other POTS variants including the landline. What GSM
enthusiasts would not want to accept is the certain
overthrow of traditional circuit switch by packet switch.
The age of soft switch is here. Voice over Internet
telephony (VoIP) is no longer the croaking device you
explore with a phone jack into a PC; it is the same mobile
handset you carry around and the stationary phone box on
your home or office desk. The voice clarity is
unimaginably high. And the uptake is becoming as
phenomenal as was the GSM phone. It took almost a century
for the landline to be dethroned, it is glaring that GSM
phone would mature faster than its exponents expected and
its reign would end so unceremoniously.
The Internet is killing everything conventional in the
world of communication. No longer is there a difference
between data and voice or voice and video. Everything is
simply a packet of data to be decoded into its original
form at the point of termination. No longer is there
international or local traffic. Traffic is traffic. No
longer is there a tariff benchmark based on number of
pulse or trunks through which the data has been
transmitted. It is safer to have a flat charging rate for
calls as you could also make calls attract zero tariffs.
What this means is that telephone companies would become
no bigger than the size of laptops and operators would be
no more than a few technology savvies selling providing
services via suitcase technologies. GSM networks are
described as suitcase technologies because of their
relative small sizes and fast speed of deployment compare
to the traditional landline. The sobriquet would be
appropriately used for the new phone service providers.
Regulators are becoming more reasonably proactive having
been taught a lesson, ironically by GSM, that it was
foolish to position regulation against technology. The
Nigeria’s regulator is talking of Unified licence or
Converged licence to express its acceptance of the
inevitable. In an age where Wi-Fi is coming to roost and
the success of Skype PC-PC-landline phone delivery is
pointing to the future of telephony that is not two years
away but months-around-the-corner, GSM operators are
certainly re-thinking their business models and future.
There are Wi-Fi handsets in the market and equipment
vendors to push Internet telephony are becoming
increasingly visible on the scene. Now, you could use your
Wi-Fi phone to dial another Wi-Fi phone separated by
thousands of kilometres for zero fees as long as the
Internet connection is in existence. No longer is there
need for that irritating toll on talk via the POTS or
those insidious roaming charges by GSM operators.
Everything is simply converging into one local traffic
irrespective of the distance. Just as there is no local or
international email, there is no local or international
call. Traffic is traffic.
Already, operators are deploying IP solutions as a way of
re-modeling their service delivery and reducing cost
profile even if they are not publicly owning up to this.
But the new technology regime would not tolerate a partial
shift. It is asking for a complete turnaround in focus and
orientation.
The new merchants of telephony would not be owners of
mix-breeds: the POTS and the packet switch. They would be
drivers of a new dawn in the telecom industry where voice
is an added value and making money in telecom would
require more than the ability to deploy technology.
Operators would be required to be more creative in
bundling services to make subscribers pay very little for
several products.
In summary, there is no question on whether VoIP would
kill POTS. The question is how soon?
Quote
Regulators are becoming more reasonably proactive having
been taught a lesson, ironically by GSM, that it was
foolish to position regulation against technology.
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